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Here's how it works: while you write your blog post in Blogger, Zemanta opens up a sidebar next to the Blogger post editor. After you've written a few sentences, Zemanta analyzes the words in your post and suggests images and video that are relevant to your post; with one click, it inserts them into your post. (The Zemanta screenshot from Flickr in this post was inserted with just that one click.)
Resource: http://buzz.blogger.com/
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